crafting thoughtful & considered DESIGN

for lifestyle, beauty & ecommerce brands.

I'll bring the skill, experience & creative flair - you bring the big ideas & let's make this happen.

I partner with beauty, fashion & lifestyle businesses to create bold Brands & eCommerce stores that demand attention. Across 6+ years I have formed a strong relationship with many female-led startups & rising stars to forge a strong reputation as the go-to Shopify & Brand Designer.

branding

I help you discover not just your Brands identity, but highlight it's personality through thoughtful brand strategy techniques. I am passionate about crafting a brand suite that is built on strong foundations to ensure it stands the test of time & ever-changing trends.

Studio SerVICES

website design

Whether you're a service-based business or an ecommerce Brand, I can create a digital home for your business. Across either the ShowIt or Shopify Platforms, allow me to bring your Brand & Products to life through thoughtful design and delightful client experience.

packaging & branded assets

Branding is only as good as the medium it is applied to. Allow me to bring your brand to life through stunning packaging, print and digital design solutions including business cards, gift cards, labels, customised boxes, tissue paper and stickers. The options are endless!

RECENT PROJECTS

A small capsule of projects. I love partnering with coaching, beauty, fashion, lifestyle & ecommerce businesses to bring their brand to life through considered & thoughtful design across digital, print & web media.

partnering with brands since  2015

I believe in the power of building brands with depth & purpose. Connecting the heart and soul of your brand's personality with the wants & needs of your dream audience ensures longevity, loyalty & cult-following. 

My passion lies in discovering and extracting you and/or your Brands uniqueness, your north star and crafting this into a Brand Identity built on a strong foundation. This ensures confidence & surety in who you are, what you want, where you're going & who you want to notice you.

TRUST
COMMUNICATION
TIMELINESS
DEPTH
UNIQUENESS

ethos

TEXTURE
BALANCE
NORDIC AESTHETIC
SIMPLE BEAUTY
SOFTNESS


what I love

brands I am proud to have created and/or partnered with:

" April is unreal, she is so incredibly talented. She understood my vision when creating honest & bold, and brought it to life even better than I could possibly have imagined. "

KIND WORDS

SAMANTHA JOHNSTONE
HONEST & BOLD

" April was incredible and super friendly to work with. She helped me choose an affordable service of hers and was very understanding about working with a budget. I was super happy with her work and communication with me!"

georgia murchie
Nutritionist georgia

" Wow! Your work is just beautiful!
You've totally nailed it and I absolutely love what you've put together. You've captured exactly what I hoped the brand would be aesthetically "

eliza carey
this is tulli

Based on the sunshine coast, australia

and collaborating with brands, globally.