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Confessions of a Web Designer - I bought a Tonic Template

Confessions of Web Designer – I bought a Tonic Template.

I'm April

Hello & Welcome! I'm a passionate Brand and Website Designer working closely with Beauty Founders and Brands to bring there visions to life!





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As a web designer, I am intimately familiar with the critical eye we turn on our own creations—a trait that often leads us into an unending spiral of tweaks and revisions. Our standards are sky-high, and while this drive for perfection serves our clients well, it paradoxically becomes our own Achilles’ heel when designing our personal websites. It’s a classic case of the cobbler’s children having no shoes; we spend so much time perfecting others’ websites that ours languish, never quite “good enough” to go live.

The truth is, as designers, we are our own worst critics. We can execute client projects with precision, meeting their needs while infusing creativity and strategic design. Yet, when it comes to our own website, there’s always a line or a layout that doesn’t feel quite right. This continuous self-criticism often results in a website that’s perpetually under construction and rarely seen by the world.

Breaking the Cycle of Self-Critique

After much deliberation and countless unfinished iterations of my own site, I decided it was time for a different approach. That’s why I turned to Tonic Site Shop. Their reputation for beautifully crafted, done-for-me templates was enticing, but what truly won me over was the distinct editorial style of the Lillet Blanc template that perfectly matched my aesthetic. I have also fell back in love with ShowIt after some time spent on Squarespace, and I am so glad I made the move back.

Why Tonic Site Shop Was the Right Choice

Tonic Site Shop’s templates aren’t just about good looks; they’re about smart, functional design that’s ready to launch. Here’s why choosing a Tonic template made all the difference for me:

  • Editorial Aesthetic: The sophisticated, editorial style of the templates aligns seamlessly with my personal design philosophy, making it feel bespoke even though it was pre-designed.
  • Quick Launch: With the template, I could quickly go live without compromising on design quality, sidestepping the endless tweaking that held me back.
  • Focus on What Matters: Adopting a template allowed me to concentrate on what I do best—designing for clients and growing my business, rather than getting bogged down by my own site.

Ok but I don’t know how to customise a Tonic Template? Can you help me?

Abso-fricken-lutely! Our Design Intensive Days are the perfect option if you’re really not confident in learning an entirely new platform PLUS customising a template. Tonic have made it really easy with helpful doc’s but if you identify as ‘technological illiterate’, you are in good hands with me!

Our Design Intensive Days involve working with you 1:1 across an entire day to smash out those customisations so you can get your beautiful website live ASAP. We will need:

  • Your professional images, ideally including images of you, your team and your space (if you’re a salon etc)
  • Your written copy about your services, you, your team, your brand anf what you have to offer.

Design Intensives paired with a Tonic Site Shop Template are the perfect way to get a pro-designed website without the DIY feel, in a matter of a few days.

If you find yourself stuck in the perfection loop with your website, consider breaking the cycle with Tonic Site Shop. To help you take that step, I’m sharing a special 15% off code: ‘APRILSENTME’. Trust me, choosing Tonic is a decision that respects your high standards while freeing you to focus on growing your business.

Embracing a Tonic Site Shop template has been a liberating experience. It taught me that sometimes, letting go of the reins and trusting in the tools available can bring about the best outcomes. Remember, it’s not just about launching a site; it’s about launching your next chapter. Don’t let perfectionism hold you back. Use ‘APRILSENTME’ for a fresh start with Tonic Site Shop, and finally get your site out into the world.


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